101 Ways to Promote Yourself

 

 

TABLE OF CONTENTS

WHO IS RALEIGH PINSKEY
DEDICATION

ACKNOWLEDGMENTS
FOREWORD
INTRODUCTION

I. BUSINESS BASICS
NAMING YOUR BUSINESS
YOUR MISSION OR VISION STATEMENT

YOUR UNIQUE SELLING PROPOSITION (USP)
YOUR LOGO TRADITIONAL BUSINESS CARDS
PICTURE BUSINESS CARDS
AUDIOBUSINESS CARDS -- BROCHURES
VIDEO BUSINESS CARDS BROCHURE
WRITTEN BROCHURES

BANNERS AND SIGNS
PRESENTATION VISUALS
DEVELOPING YOUR OWN MAILING LISTS
USING COMMERICAL MAILING LISTS
CREDIT CARD SALES
SAYING THANK YOU

II. NAME RECOGNITION
FLYERS
BUMPER STICKERS
DESIGN YOUR OWN CALENDAR
ESTABLISH A SEAL OF APPROVAL
GIVE AN AWARD
SPONSOR AN AWARD
CREATE A CONTEST
SPONSOR A CONTEST

CREATE AN EVENT
SPONSOR AN EVENT
DONATE PRODUCTS OR SERVICES TO CHARITY AUCTIONS
PROCLAMATIONS AND CELEBRATIONS
PRESENT SEMINARS
TEACH A CLASS
TOASTMASTERING
DEVELOP A BOARD GAME
AUDIO PRODUCTS
VIDEO PRODUCTS

GIFTING PEOPLE RESOURCES
GIFTING INTELLECTUAL PROPERTIES

POSTERS
MID-AIR MARKETING

TRADESHOWS
WRITE ARTICLES
WRITE A COLUMN

NEWSLETTERS
SEND SPECIAL REPORTS
WRITE A BOOK
PROMOTIONAL PRODUCTS

LIST YOURSELF IN EXPERT DIRECTORIES
PUBLISH AN IN-HOUSE RESOURCE DIRECTORY

III. NETWORKING
THE ART OF NETWORKING
MENTORING
TAKE THEM OUT FOR LUNCH
SIT ON THE BOARD OF ORGANIZATIONS AND ASSOCIATIONS
START AN ORGANIZATION, A CLUB, A SALON
VOLUNTEER!


IV. RELATIONSHIP MARKETING
JOINT VENTURING
ENDORSEMENT LETTERS
GET TESTIMONIALS
GIVE TESTIMONIALS
COMMUNITY INVOLVEMENT
CONTINUITY PROGRAMS
CONTRIBUTE TO OTHER INDUSTRY NEWSLETTERS
CULTIVATE REFERRALS
HELPLINES BUILD CONNECTIONS
MARKETING WITH CELEBRITIES
MULTICULTURAL MARKETING


V. MARKETING WITH TELEPHONE TECHNOLOGY
TOLL FREE AND 900#S
BROADCAST FAX
FAX-ON-DEMAND
HOLD BUTTONS


VI. RESPONSE MARKETING
WRITING DIRECT MAIL LETTERS
USING ENVELOPE TEASER COPY TO PROMOTE THE INSIDE
MAIL ORDER
CATALOGUES
CLASSIFIED ADS
YELLOW PAGES
POSTCARD CAMPAIGNS
BULLETIN BOARD MARKETING
BOUNCE BACKS
BUSINESS REPLY CARDS (BRCS)
CARD DECKS
COUPONING
DOOR HANGERS
PER ORDER / PER INQUIRY
POINT OF PURCHASE MATERIALS
TAKE ONE
INSERTS
STATEMENT STUFFERS

VI. USING THE MEDIA TO GET THE WORD OUT
SEND A NEWS RELEASE
NEWSPAPER FEATURES
CALENDAR LISTINGS
CAMERA OPPORTUNITIES
SEND YOUR NEWSLETTERS TO THE MEDIA
HOST YOUR OWN RADIO SHOW
HOST YOUR OWN TV SHOW
BE A GUEST ON TV AND RADIO TALK SHOWS
TIPS, TRENDS AND SURVEYS
WRITE LETTERS TO THE EDITOR
Op-Ed PAGES AND COMMENTARIES


VIII. TELE-SHOPPING
HOME SHOPPING PROGRAMS

IX. INSTORE PROMOTIONS
MAKING BUYING FUN


X. THE INTERNET
MARKETING ON THE HIGHWAY IN THE SKY

XI. KEYS TO SUCCESS
A SUCCESS SYSTEM TO UNLOCK THE DOOR
RALEIGH PINSKEY'S MILLION DOLLAR MEDIA RESOURCES


PERMISSIONS